Heroes of the Galaxiál, superheroes with wrenches

FERLING Kft. a leading agency in the Hungarian communication sector, and AXIÁL Kft. a well-respected company in the agricultural sector, have been working together since 2022 to address the younger generations and try to reduce the shortage of young people in the agricultural engineering profession. The results are outstanding: the comic strips produced by FERLING Kft. have been awarded in the HRKOMM Award in the category of printed material, which is a great professional recognition in itself.

AXIÁL Kft. has been one of the leading players in the sale, supply and repair of agricultural machinery on the domestic market for many years. In order to maintain the latter service, they need a large number of qualified and experienced mechanics, machine operators and agricultural engineers. However, the lack of replacement is a serious problem as agricultural professions are not very popular among young people. The company realised that it needed an unique and attractive approach to attract the next generation.

That's where FERLING Design, comes in with an unusual idea: we show the world of agricultural machinery through comics. The graphic design of the comics is created in a unique hand-drawn format, creating a brand element that is guaranteed to stand out from the crowd.

The Heroes of the Galaxiál series focuses on three characters - Csipesz, the badass girl, Krova, the kindly "giant" and Tempo, the boss. Through their everyday adventures, these characters show young people the exciting and important role that agricultural engineers play in agriculture. The stories are full of funny and instructive moments that make the profession appealing to children, and the diversity of the characters means that everyone will find a hero with whom they can identify.

The comic strips are regularly published in the AXIAL News, which distributes 12 000 copies to the company's partners.

FERLING Kft. is proud to work together with one of the most respected players in the agricultural industry for the future of the agricultural engineering profession.